Problem & Challenge

• Through casual conversations with Uber drivers in NYC I noticed most had no awareness of how rapidly the transportation industry was changing — autonomous vehicles, flying cars, policy shifts

• Uber's cut left many drivers supplementing income through independent driving — yet there was no communication channel connecting them to industry information or to each other

• A gap existed between what drivers knew, what was happening in the industry, and what riders understood about driver conditions

 Research & Process

• Approached drivers through casual conversation rather than formal interviews — keeping it natural to surface honest perspectives without the filter of a research setting

• Documented patterns across conversations — income structures, information gaps, awareness of emerging technology

• Identified the zine format as a way to bridge the gap — accessible, portable, and community centered

Findings and Implications

• Drivers were largely disconnected from an industry that was rapidly evolving around them

• A zine prototype was developed as a concept to spotlight individual drivers, share industry updates, and build visibility for their independent work

• The project raised questions about who gets to participate in conversations about the future of transportation — and who gets left out