Rideshare services like Uber lacked transparency in driver communication.
Riders didn’t fully understand driver conditions, pay structures, or policies.
Drivers had limited knowledge of future rideshare tech innovations (self-driving cars, policy changes).
Conducted ethnographic research → Casual interviews with Uber drivers & riders in NYC.
Documented observational findings on driver behavior & communication gaps.
Created a concept for a rideshare zine & digital app, bridging information gaps.
✔ Identified key pain points in rideshare communication.
✔ Designed a user-friendly information system for drivers & riders.
✔ Proposed digital + print solution to improve engagement.