Problem & Challenge

• Turnaround times were bottlenecked by manual content creation.

• Copywriters took 1-2 days for initial drafts, slowing down design work.

• Account managers struggled with onboarding, delaying execution.

• AI tools existed but were underutilized, needing a structured approach to implementation.

Research & Process

• Tested custom GPT models for copywriting assistance.

• Developed SOPs & training videos for the design & account management teams.

• Built an AI-enhanced workflow, reducing manual input time.

• Ensured legal compliance around AI & data privacy.

• Created a feedback system to refine AI outputs over time.

Impact & Results

• Reduced content creation time by 50%, improving workflow efficiency.

• Onboarding time for new clients improved, with AI-assisted forms cutting manual work from 3 days to 1.

• AI tools were fully integrated into team workflows, boosting overall productivity.