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Problem & Challenge
Turnaround times were slowed by manual content creation and inconsistent client onboarding.
Copywriters took 1–2 days for initial drafts, delaying the design pipeline.
Account managers lacked clear onboarding structure, leading to misalignment and execution delays.
Research was duplicated across team members without a shared framework or understanding of strategy.
AI tools were available but not fully integrated into workflows or supported with clear SOPs.
Research & Process
Developed an internal brand deck and onboarding audit to streamline early-stage client research and align cross-functional teams.
Created standard operating procedures (SOPs) and training videos for account managers and designers to unify expectations.
Introduced AI-assisted forms and content prompts to reduce manual input and improve speed of execution.
Designed mockups to serve as reusable templates, accelerating development of recurring deliverables.
Established a feedback loop to evaluate and refine AI-generated content.
Conducted legal and data privacy reviews to guide AI usage standards.
📈 Impact & Results
Reduced content development time by 50%, significantly increasing delivery speed.
Cut onboarding time from 3 days to 1 with AI-powered forms and streamlined audit process.
Improved consistency in client presentations and project outcomes using the internal brand deck.
Helped the team shift from scattered research to a structured, strategy-led approach.
Increased overall productivity and client satisfaction through more predictable workflows and faster turnaround
Brand Deck
Creative Audit
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