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Branded Digital Creatives
Valentine’s Day Campaign
Business Type – DTC (Direct-to-Consumer) premium electric golf carts
Role – Wrote creative copy, established internal brand guidelines, and provided visual direction to vendors.
Focus – Maintained brand consistency by aligning with evergreen creative while incorporating seasonal relevance.
Approach – Used minimal red accents, heart motifs, and couple-centered imagery (paired products, couples golfing) to sell the experience, not just the product.
Contribution – Referenced past creative, minimal design trends, and internal standards to guide execution.
Creative Pitch – Bedding Brand
Business Type – DTC (Direct-to-Consumer) home and bedding products
Objective – Present improvements to the brand’s current social ads using best practices.
Challenges – Received limited background and no formal brief; pitch was turned around quickly with minimal prep time.
Approach – Built on existing assets rather than starting from scratch. Applied performance design principles, added motion through a GIF to break up static-heavy creative, and used imagery to visualize “what if” scenarios for post-purchase moments.
Contribution – Wrote copy, selected imagery, and mocked up updated concepts to contrast against current ads (before/after grids) and illustrate opportunities for stronger engagement.
Product Campaigns – Clean Beauty Brand
Business Type – DTC (Direct-to-Consumer) clean cosmetics
Role – Developed creative assets for key product campaigns using a brand-first approach.
Focus – Showcase best-selling products through a mix of static and motion assets built for paid performance.
Approach – Applied best practices in ad formatting and visual clarity. Created A/B versions for each asset, testing one variable (layout, CTA, or image) to support performance insights.
Contribution – Balanced brand consistency with platform needs to deliver clear, engaging creative across multiple formats.
Paid Campaign – Formula Brand (Canada)
Business Type – DTC (Direct-to-Consumer) infant formula
Role – Led creative direction, wrote copy, and guided development of audience-specific ad assets.
Focus – Establish a cohesive visual system, improve creative performance, and align messaging with different mom segments.
Approach – Audited existing creatives and competitors, developed a strategic brief and visual reference board, and designed minimalist assets tailored to three distinct audiences. Ran A/B tests to evaluate creative variables, finding lighter, vibrant designs performed best.
Contribution – Delivered statics and motion ads optimized for paid channels, presented mockups in deck format, and supported ongoing testing cycles to inform future iterations
Display Graphic – Influencer Agency
Business Type – B2B (Business-to-Business) influencer marketing
Role –Collaborated on the original concept (left) and led revisions resulting in the final approved design (right).
Focus – Deliver a refined display graphic that balanced playfulness with modern, brand-aligned design.
Approach – Applied best practices by reducing copy, improving hierarchy, and modernizing layout. Took lead on revisions to address client feedback and meet a tight deadline across time zones.
Contribution – Delivered the final approved graphic, improving clarity and engagement while preserving the brand’s playful tone.
Ad Campaign – Travel Accessories Brand
Business Type – DTC (Direct-to-Consumer) lifestyle and travel products
Role – Led strategy, creative direction, and copy for redesigned paid ads
Focus – Modernize visuals and tailor messaging for distinct audiences using limited assets
Approach – Applied trend-driven layouts, reduced copy, and simplified design to improve clarity and relevance. Directed a remote designer using mood boards and references.
Contribution – Presented two refreshed ad concepts (left) alongside original creative (right) to show improvements in structure, tone, and brand alignment
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